HR-Guide.Com |
Q. You probably have spent many hours building your
web site. But do HR Professionals know about your web site? Your
web site is one of millions. Are links to your web site included
in web search engines? What can you do to bring more visitors to
your web site?
A. Advertise with Banners. These ads are displayed in
prominent places, may contain visual images, and provide a large
space by which users can select to visit your web site.
Q. What is a banner ad?
A. A banner ad is an ad of no more 468 pixels by 60
pixels (6.97 inches by 0.833 inches, 17.7 cm by 2.12 cm) usually
including a tag line and your company or organization's logo. The
ad will appear at the top of a user's web browser window, the
purpose of the ad is to encourage a viewer to seek more
information about products and services you offer.
Q. Why advertise on the Internet?
A. There are lots of great reasons! The Internet
(and especially the Web) is the fastest growing advertising
segment in the world. That's because Web advertising offers
advantages that can't be matched by conventional methods such
as television, radio, or print. Advantages like high market
segmentation, more accurate statistics, and lower cost. And the
biggest advantage is that your ad is actually seen by a person.
You can't get that guarantee with the old conventional methods.
Q. Why advertise at HR-Guide?
A. HR-Guide provides a quality content environment
targeted toward Human Resources Professionals. We offer you the
opportunity to target messages to a certain group of
professionals through category-specific web pages.
Q. Who visits the HR-Guide site?
A. Like other major Web sites, HR-Guide gets an enormous
amount of Web traffic - but our Web traffic is highly targeted. Our
Web site attracts clearly defined groups of people. The large majority
of our users are running either Microsoft Windows 95 or Windows NT
and are interested in the latest and most up to date links to sources
of HR information on the Internet.
Q. What do terms like "impressions," "hits," and "click-throughs" mean?
A. Some of the terms used in Internet advertising are rather
confusing. Here are a few of the important ones:
Q. How much traffic does HR-Guide receive?
A. Many sites quote their traffic numbers in terms of hits.
But, as was explained above, hits are not a very meaningful measure for
advertisers. However, for those who are interested, HR-Guide receives over
15,000 hits per day. A more meaningful measure of traffic is impressions,
and HR-Guide receives an average of 100,000 page impressions per month.
Q. What if I don't have a banner ad?
A. At HR-Guide, we can make simple text based banner
ads for you (for a small charge: $90). It is very simple. You, or we, can
open up a graphics program, such as MS Paint. Create an image of
468 by 60 pixels. Insert the appropriate text and/or images. Save
in the proper image format for fast access through the Internet.
Send it to HR-Guide. At HR-Guide, we'll doublecheck your banner
ad, create the URL links, and you are set to go.
Q. How do I request a banner ad?
A. Please enter your information on the Ad Request Form.
Q. Can I see a few sample banner ads?
A. Sure, just click
here.